Whether you’re running a targeted email campaign or on-site placement, understanding your promotion’s performance is key to maximizing your investment. This article walks you through the metrics that matter, what they mean, and how your results might stack up against current benchmarks across NetGalley.com’s on-site and email promotion offerings.
On-Site Promotions
NetGalley’s on-site promotions put your titles in front of active readers right where they’re already browsing for their next great read.
Featured Titles & Sponsored Full Carousel
These placements appear prominently on the Find Titles page, giving your cover and title top-of-page visibility in front of all NetGalley visitors. Ideal for driving awareness and requests for new releases or priority backlist titles.
The NetGalley.com Find Titles page averages approximately 256,810 views and 115,820 engaged sessions* per week.
Spotlights
Spotlights offer targeted, contextual placement across high-traffic areas of the NetGalley platform for a full week:
- Dashboard Spotlight: Appears on the member dashboard. Members see this each time they sign in, making it a high-frequency, high-visibility placement all week long. This page averages approximately 129,220 views and 86,190 engaged sessions* per week.
- Recently Added Books Spotlight: Appears at the top of the Recently Added section, reaching members who are actively searching for the freshest titles on NetGalley. This page averages approximately 168,400 views and 38,520 engaged sessions* per week.
- Recently Added Audiobooks Spotlight: The same high-intent placement, targeting members browsing NetGalley’s newest audiobooks. This page averages approximately 61,610 views and 15,540 engaged sessions* per week.
- Category Spotlights: Place your title in front of members browsing a specific genre or category—so your romance novel reaches romance readers, your thriller reaches thriller fans, and so on for precision targeting. Traffic varies by category.
*An engaged session (measured by Google Analytics 4) is a session that lasts longer than 10 seconds, has a key event, or has at least 2 pageviews or screenviews.
The NetGalley.com stats above reflect average traffic between June 1, 2025 and May 31, 2026.
Read more & reserve placements here!
Email Promotions
Email is one of the highest-ROI channels available—and NetGalley’s subscribed audience is built entirely of members who want to hear about titles relevant to them. Ideal for jump-starting requests and word-of-mouth or driving sales.
Here’s how to read your campaign stats:
Key Email Metrics Explained
- Open Rate: The percentage of recipients who opened your email.
- Click-Through Rate (CTR): The percentage of unique link clicks in the email in relation to the total number of delivered emails.
Benchmarks by Email Type
Here’s how NetGalley’s core email promotions are currently performing*:
| Targeted Newsletter | 46% Avg Open Rate; 4% Avg CTR |
| Premium Newsletter | 41% Avg Open Rate; 4% Avg CTR |
| US Dedicated eBlasts | 53% Avg Open Rate; 7% Avg CTR |
*The NetGalley email benchmarks above reflect a snapshot of completed promotions between June 1, 2025 - May 31, 2026.
Read more & reserve placements here!
Booktrovert Campaigns
Booktrovert, powered by NetGalley, supports publishers’ consumer marketing efforts. This standalone website encourages readers to celebrate their love of books by participating in digital giveaways, special promotions, and fun bookish activities. Readers interact with unique book discovery tools, and most importantly, participate in giveaways and special promotions created by you—the publisher or author.
Booktrovert Resources:
Disclaimer
NetGalley does not make any promise or guarantee with respect to the generation of any sales, revenue, profits or any other results or outcome from any Promotion. Any prior results experienced by you or any third parties do not guarantee the same or a similar outcome or any particular results or outcomes with respect to any Promotion.