When you schedule a Booktrovert campaign, we will boost awareness in a variety of ways:
Digest Newsletter
All new publicly-available campaigns appear in the Booktrovert Digest Newsletter, a daily email sent to every opted-in Booktrovert user. This newsletter highlights each day’s newly launched campaigns and gives your title an immediate boost in visibility on the day it goes live. Inclusion in the Digest is free and requires no additional setup, beyond keeping the option turned on when you finalize your campaign!
The Booktrovert Feed
On Booktrovert.com, your campaign is visible in the Booktrovert Feed for seven days, or until your Giveaway time limit is reached. The Feed is refreshed daily and browsed by our users throughout the week as they browse to discover new titles, track their reading in their Library, and spend time with interactive activities in the Arcade. This ensures ongoing organic discovery throughout the duration of your campaign.
Booktrovert's Social Media Channels
Campaigns are promoted through Booktrovert’s social media channels:
- Public Giveaways and Sweepstakes are shared on Booktrovert’s Instagram and Threads accounts, where they’re promoted to our followers.
- Buy Now and Pre-Order campaigns may be shared on Booktrovert’s Instagram and Threads accounts, at the discretion of the NetGalley team. Retail-focused campaigns are most likely to be promoted on social if they feature a compelling bonus, reduced price, or special offer to help encourage clicks and conversions.
- Promotion of campaigns on Booktrovert's social channels is not guaranteed. Frequency is limited, and final selection is at the sole discretion of the NetGalley team.
TIP: Every campaign also includes a set of customizable social media templates you can share from your own channels or pass along to your authors. These templates make it easy to promote your campaign wherever your audience is already active. Look for the link to these templates in your confirmation email! When you tag @booktrovert_com, the Booktrovert team will re-share your posts to help amplify your reach and extend your campaign’s presence across multiple reader communities.