Detailed Analytics is an optional reporting add-on available for Booktrovert campaigns with Giveaway or Sweepstakes CTAs.
All Booktrovert campaigns include Basic Reporting, which provides campaign summary statistics and title-specific activity. To learn more about the metrics included with every campaign, see View Your Booktrovert Campaign Report.
Detailed Analytics provides additional insights into campaign performance, including participant email addresses, demographic information, downloadable reports, and enhanced visualizations.
You can access your campaign reports from the Booktrovert section of your NetGalley account. Detailed Analytics is priced per title.
Downloads
Participant Emails
Download the contact information for users who participated in your Giveaway or Sweepstakes campaign.
The report includes:
- Participant name
- Email address
- Date entered
- Title entered
- Giveaway status (indicating whether the participant received a copy)
Demographics
Download participant demographics based on information users provide in their Booktrovert profiles.
The report includes:
- Categories of interest
- Books read per year
- Book communities
- Time zone
- Location
- Gender
- Age range
Daily Breakdown
The Giveaway or Sweepstakes Daily Breakdown chart visualizes how giveaway claims or sweepstakes entries accumulated throughout the campaign.
Referral Traffic Sources
The Referral Traffic Sources chart shows the percentage of campaign engagement generated by each referral source.