As you finalize your campaign, you may select add-ons for advertising and Detailed Analytics. All Booktrovert campaigns include Basic Reporting, which includes campaign summary stats and title-specific stats. Detailed Analytics give publishers access to the email addresses of giveaway participants, as well as bonus charts, downloadable reports, and more demographic data. See below for a side-by-side comparison, and scroll beyond the image for defined terms.
Detailed Analytics are priced per book and only available for giveaway CTA.
Find your Booktrovert campaign reports in the "Campaigns" section of your NetGalley imprint account.
Booktrovert Feed
- Unique Feed Impressions: Count of your campaign views on the overall Booktrovert Feed, per user session.
- Unique Feed Clicks: Count of the clicks on your campaign from the Feed, per user session.
- Click Rate: The percentage of impressions that resulted in a click, per user session.
Campaign Landing Page
- Unique Campaign Views: Count of full campaign landing page views, per user session.
- Unique Campaign Actions: Number of times users clicked a CTA within the campaign, per user session.
- Conversion Rate: The percentage of campaign views that resulted in an action, per user session.
Digest Newsletter
If you opted to include your campaign in the Digest Newsletter, you will receive:
- Link to view the Digest Newsletter
- Date Sent
- Unique Email Opens: The count of users who opened the Digest Newsletter that included your campaign.
- Unique Campaign Clicks: The count of users who clicked a link to your campaign within the Digest Newsletter.
- Click Rate: The percentage of opens that resulted in a click.
Downloads
If your campaign contained a sweepstakes or giveaway CTA and you purchased the Detailed Analytics add-on, you will receive:
- Participant Emails: The email addresses for users who participated in the sweepstakes or giveaway.
- Demographic Breakdown: Based on users’ Booktrovert Profile, which is required to participate in Booktrovert sweepstakes or giveaways. It includes age, gender, categories of interest, reading habits, general geographic location (time zone and population density).
Giveaway Daily Breakdown
If your campaign contained a giveaway CTA and you purchased the Detailed Analytics add-on, you will see a chart visualizing the increase in claims over the course of your campaign.
Title Statistics
For each book in your campaign, you will see engagement by CTA type. This includes:
- Claimed & Remaining Count (for giveaway CTAs)
- Clicks on retail links (Bookshop.org, B&N, Amazon) and your custom link
- Entries (sweepstakes)
Referral Traffic Sources
If your campaign contained a giveaway CTA and you purchased the Detailed Analytics add-on, you will see a horizontal bar chart visualizing the percentage of engagement by referral source.