Booktrovert helps publishers reach highly engaged book consumers with customizable campaigns. Whether you're driving urgency for a frontlist release, building momentum for a backlist title, or reaching a niche audience through a private giveaway, Booktrovert offers flexible tools to meet your goals.
Below, explore real campaign examples and case studies that showcase how publishers are using Booktrovert to build awareness, generate demand, and convert readers at key moments in the book lifecycle.
Campaign Examples
Exciting Multi-Book Sweepstakes from a Bestselling Author
See an example of how publishers can use a digital Sweepstakes to spark enthusiasm and early demand for major releases, while also promoting backlist.
Promoting an Excerpt Paired with Cover Reveal
This author use Booktrovert to reveal the book's cover for the first time; plus offering a bonus excerpt of the book via Giveaway!
Special Pricing Promotion: 50% Off Celebrity Book Club Picks
See how retailers and publishers leveraged Booktrovert’s Buy Now campaign to amplify a time-sensitive price drop for high-profile book club selections.
Encouraging Pre-Orders with Special Incentives
Encouraging Pre-Orders with Free Audiobook and exclusive goodies
Two examples of how a targeted Booktrovert Pre-Order campaign can boost visibility and pre-orders ahead of an upcoming release.
Reach Event Attendees with a Giveaway
See how Boom! Studios launched a Booktrovert campaign targeted to New York ComicCon attendees
Case Studies
Case Study from Andrea Jo DeWerd: I'm a Book Marketer and I Stopped Marketing My Own Book
Read how book marketer and author Andrea Jo DeWerd utilized Booktrovert's digital giveaway features to breathe new life into her backlist and drive an above-average conversion rate.
Case Study: Driving Early Reader Excitement with Exclusive Sweepstakes to Author-Owned Community
Looking to reward an author's fan group with exclusive pre-pub giveaways? Learn how Abby Jiminez did it!
Case Study: Leveraging Two Communities for Audience Building, Engagement, and Sales
What happens when you combine the targeted reach of NetGalley with the broad appeal of a consumer giveaway?
Case Study: How Berkley Turned a Backlist Giveaway into Frontlist Momentum
Learn how Berkley revitalized a backlist title on Booktrovert—and successfully funneled that excitement into awareness for an upcoming frontlist release.
Case Study: Exclusive Digital Giveaway to Book Club Members (Private Campaign)
See how a private, invite-only Booktrovert campaign helped a publisher deliver an exclusive experience for dedicated book club members.
Case Study: True Crime, Real Results — How a Booktrovert Sweepstakes Boosted Black Dahlia by William J. Mann
Discover how Simon & Schuster used a week-long Sweepstakes campaign to engage true crime readers, sustain visibility, and drive post-campaign conversion.