Keep Your Finger on the Pulse of Your Campaign
Impressions show visibility, clicks show interest, but click-through rate (CTR) shows efficiency. CTR is more than just a number—it’s the clearest signal of whether your message is moving people to act. Monitoring it closely tells you where to refine your message, creative, or targeting so your campaigns aren’t just seen… they’re acted on.
Here are some current benchmarks* to help you understand how your Booktrovert campaign is performing:
Total number of Active Users: 67,100
Contextual Ad Placement (book-themed blogs and platforms)
- Booktrovert Campaign: Avg 34.6% CTR
- Other book-centric platforms: 1-2% CTR (via BookBub)
Booktrovert campaigns are driving significantly more than the industry norm for similar placements…proof that well-matched creative and context can turn casual browsers into active clickers!
CTA Benchmarks
Giveaway + Sweepstakes (Non-Retail): These are two different ways to offer free digital books, based on limited time (giveaway) or limited quantity (sweepstakes).
- Non-Retail Campaign Avg CTR: 42%
- Non-Retail Avg Total Entries + Avg Total Claims: 1,670
Sweepstakes see an average of 1,070 entries.
Giveaways see an average of 600 claims. (Giveaway claims may be higher or lower depending on how many days your giveaway runs. You can choose from 1 day to 7 days when setting up the campaign.)
Retail (Pre-Order and Buy Now): Drive to the retailer(s) of your choice.
- Retail campaign Avg CTR: 4.8%
- Retail link Avg Total Clicks: 96
*The Booktrovert average CTRs above are a snapshot based on all completed campaigns between 9/30/2025 - 06/01/2026. We will continue to update clients about Booktrovert benchmarks over time as campaigns continue to run!
NetGalley does not make any promise or guarantee with respect to the generation of any sales, revenue, profits or any other results or outcome from any Campaign. Any prior results experienced by you or any third parties do not guarantee the same or a similar outcome or any particular results or outcomes with respect to any Campaign.