- Upload the final EPUB. Giveaway and Sweepstakes recipients will receive the file that's available in your NetGalley account, so be sure it's the best version! Even if you don't have final files, an EPUB is better than a PDF in most cases. Recommended file formats.
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Offer 100 or more copies. Consider a high Sweepstakes limit to generate excitement. Give more Booktroverts a chance to win their copy. Once the Sweepstakes campaign is over after 7 days, the CTA will automatically switch to retail.
- Check out our article about why freebies are an effective marketing strategy!
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Share the campaign URL. Find that URL on your campaign confirmation/receipt page in NetGalley. Prior to the campaign start date, users will see a "Coming Soon" campaign teaser page when they visit that URL.
- Utilize your NetGalley Reports for outreach! Download your Detailed Activity Report and send members an email directing them to the Booktrovert campaign. If their NetGalley request was declined, let them know they have another chance to snag a free digital copy. If their request was approved, invite them to share the campaign with their friends, family, and audience members to spread the word!
- Authors, marketing/pr teams, street teams, etc. Invite anyone involved in the book's success to spread the word.
- Social Media. Share the link far and wide to generate urgency and excitement.
Check our more Important Details for Booktrovert Giveaways.